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Bloomberg News looks to Courage Campaign’s reaction as Nestle Plans Ways to Save Water in California

“We shouldn’t be bottling water, and we should look at the other uses of water as well, like soda and certain crops, or the crazy amount of water that goes into watering golf courses,” said Eddie Kurtz, Oakland-based executive director at Courage Campaign, a non profit organization. Nestle is urging governments to improve aqueducts and reduce incentives to waste water. Big water users are likely to increase pumping if they expect mandatory cuts are coming, which is a counter-incentive, Lopez said.